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Waarom ik in 2019 niets te verliezen heb

Waarom ik in 2019 niets te verliezen heb

Natuurlijk ben ik trots om 2 van mijn stukken terug te vinden in de top 12 best gelezen columns van Adformatie in 2018. Zijn het mijn beste stukken? Nee. Kreeg ik hier de meest interessante reacties op? Nee. Maar lijstjes van best gelezen stukken zijn net als talkshow...
No more meatballs at IKEA

No more meatballs at IKEA

At the technology event Websummit in Lisbon the companies can’t stop talking about their mission to contribute towards change. On Tuesday I am attending ‘What does it mean to live a better life within the limits of one planet?’ by Pia Heidenmar Cook, IKEA’s Chief...
Why all brands should be activist brands

Why all brands should be activist brands

Hey, everyone, still getting used to the era of millennials? Wake up! It’s almost 2018 and there are some new kids in town. Young people today are maybe more alert than ever to racial or social discrimination and injustice: they are, in short, “woke”. If brands want...
Just Use It: how Nike uses activism

Just Use It: how Nike uses activism

Nike has caused a lot of controversy with a daring advertising campaign. ‘Believe in something. Even if it means sacrificing everything.’– it’s a message the sports brand would love to mirror on their own image. But Nike does not run any real risks at all. Nike...