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Why all brands should be activist brands

Why all brands should be activist brands

Hey, everyone, still getting used to the era of millennials? Wake up! It’s almost 2018 and there are some new kids in town. Young people today are maybe more alert than ever to racial or social discrimination and injustice: they are, in short, “woke”. If brands want...
Just Use It: how Nike uses activism

Just Use It: how Nike uses activism

Nike has caused a lot of controversy with a daring advertising campaign. ‘Believe in something. Even if it means sacrificing everything.’– it’s a message the sports brand would love to mirror on their own image. But Nike does not run any real risks at all. Nike...